Michael McDermott

Right Proper Brewing Co.


Raised by Wolves was the first canned, retail release by Right Proper Brewing Co. The labelling system was designed to be flexible to allow for the release of different beers while keeping the visual language the packaging the same. The pattern and color change with each new beer while the main branding elements remain same.

For this dry-hopped pale ale, various parts of the hops plant were illustrated and patterned to create the background of the label.

Work done at the General Design Co.

  • Design
  • Packaging