Michael McDermott

Right Proper Brewing Co.

Raised by Wolves was released at the end of 2017 and was the first canned, retail release by Right Proper Brewing Co. The flexible labelling system allowed for the release of different beers while keeping the visual language of the packaging the same. The pattern and color change with each new beer while the main branding elements remain same.

For this dry-hopped pale ale, various parts of the hops plant were illustrated and patterned to create the background of the label.

In early 2020, Right Proper released Li’l Wit, a Belgian style white ale. The background pattern for this beer uses illustrations of different parts of wheat.

Work done at the General Design Co.

  • Design
  • Packaging